Social media ROI, or the art of counting monsters
Next time you’re puzzling over the return on investment, ROI, of advertising for a neighborhood business, first consider the monsters. “If you look at Facebook as the little monster in the corner...
View ArticleIndie publishers look to directories for revenue, SEO boost
By Sally Duros Ned Berke is on pins and needles about his latest creation for SheepsheadBites, which reports on happenings in Sheepshead Bay, N.Y. It’s a directory of businesses that he’s creating as...
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